Synthetic data
All sessions

s-2300

Simulated shopper

Oct 29, 2026, 2:06 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Merino 200Viewed a product pageFit 22%
  2. 259sSize guide · Merino 200Opened the size guideFit 68%
  3. 31m 26sSize guide · Merino 200Re-opened the size guide→ the store shows Fit Confidence hereFit >99%
  4. 41m 33sOpened reviews · Merino 200Opened reviewsFit >99%
  5. 51m 40sReviews filtered: fitFiltered reviews by fitFit >99%
  6. 61m 43sSize S · Merino 200Selected a sizeFit >99%
  7. 72m 13sSize M · Merino 200Changed size selectionFit >99%
  8. 82m 44sSize guide · Merino 200Re-opened the size guideFit >99%
  9. 92m 47sExpanded shipping · Merino 200Expanded shipping infoFit >99%
  10. 103m 00sSize S · Merino 200Changed size selectionFit >99%
  11. 113m 37sOpened reviews · Merino 200Opened reviewsFit >99%
  12. 123m 48sReviews filtered: fitFiltered reviews by fitFit >99%
  13. 3m 58sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection ×2106.9×
  • Re-opened the size guide ×290.5×
  • Filtered reviews by fit ×224.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.