Synthetic data
All sessions

s-2301

Simulated shopper

Oct 30, 2026, 11:02 AM UTC · desktop · search ads · Merino 200 Base Layer Crew · 16 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Merino 200Viewed a product pageFit 22%
  2. 243sSize guide · Merino 200Opened the size guideFit 68%
  3. 31m 12sImage 1 · Merino 200Viewed a product imageFit 65%
  4. 41m 37sSize XXL · Merino 200Selected a size→ the store shows Fit Confidence hereFit 94%
  5. 52m 07sSize XL · Merino 200Changed size selectionFit >99%
  6. 62m 47sOpened reviews · Merino 200Opened reviewsFit >99%
  7. 73m 02sReviews filtered: fitFiltered reviews by fitFit >99%
  8. 83m 20sOpened reviews · Merino 200Opened reviewsFit >99%
  9. 93m 27sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 104m 07sViewed Emberline 20°FViewed a product pageFit >99%
  11. 114m 28sSize guide · Emberline 20°FRe-opened the size guideFit >99%
  12. 124m 36sImage 2 · Emberline 20°FViewed a product imageFit >99%
  13. 134m 48sAdded to cart · Merino 200Added to cartFit >99%
  14. 145m 14sViewed cartViewed cart (saw shipping cost)Fit >99%
  15. 155m 39sCheckout startedStarted checkoutFit >99%
  16. 6m 00sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Changed size selection106.9×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.