Synthetic data
All sessions

s-2303

Simulated shopper

Oct 22, 2026, 3:50 AM UTC · desktop · search ads · Merino 200 Base Layer Crew · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 232sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 359sSearch “waterproof jacket”Searched for a use-case or specSuitability 73%
  4. 41m 23sViewed Merino 200Viewed a product pageSuitability 68%
  5. 51m 55sSize XL · Merino 200Selected a sizeSuitability 34%
  6. 62m 16sImage 1 · Merino 200Viewed a product imageNo clear doubt 39%
  7. 72m 21sOpened reviews · Merino 200Opened reviewsSuitability 54%
  8. 82m 46sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  9. 93m 14sExpanded specs · Merino 200Expanded technical specsSuitability >99%
  10. 103m 23sViewed Talus TrailViewed a product pageSuitability >99%
  11. 113m 54sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  12. 124m 24sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  13. 134m 58sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  14. 5m 13sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.