Synthetic data
All sessions

s-2304

Simulated shopper

Oct 28, 2026, 9:43 AM UTC · mobile · search ads · Talus Trail Runner · 11 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 228sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 356sExpanded materials · Talus TrailExpanded materialsDurability 35%
  4. 41m 16sOpened reviews · Talus TrailOpened reviewsDurability 51%
  5. 51m 36sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 99%
  6. 61m 40sOpened reviews · Talus TrailOpened reviewsDurability 99%
  7. 71m 44sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  8. 82m 01sAdded to cart · Talus TrailAdded to cartDurability >99%
  9. 92m 22sViewed cartViewed cart (saw shipping cost)Durability >99%
  10. 102m 50sCheckout startedStarted checkoutDurability >99%
  11. 3m 00sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded materials6.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.