Synthetic data
All sessions

s-2306

Simulated shopper

Oct 30, 2026, 8:11 AM UTC · mobile · search ads · Emberline 20°F Down Bag · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 235sDelivery check · ZIP 91425Checked delivery date by ZIPDelivery 74%
  3. 342sCompare + Emberline 20°FAdded a product to compareDelivery 35%
  4. 41m 09sBrowsed catalogBrowsed the catalogDelivery 37%
  5. 51m 25sSize Long · to 6 ft 6 in · Emberline 20°FSelected a sizeDelivery 28%
  6. 61m 45sOpened reviews · Emberline 20°FOpened reviewsFit 32%
  7. 72m 17sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 92%
  8. 82m 49sImage 1 · Emberline 20°FViewed a product imageFit 94%
  9. 2m 54sLeft the store

Final guess

Fit94%
Fit
94%
Suitability
2%
Durability
<1%
Value
1%
Delivery
2%
Choice
1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.