Synthetic data
All sessions

s-2307

Simulated shopper

Nov 1, 2026, 12:36 PM UTC · mobile · paid social · Ridgeback 38L Pack · 8 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 238sAdded to cart · Ridgeback 38LAdded to cartChoice 24%
  3. 354sViewed cartViewed cart (saw shipping cost)Value 41%
  4. 41m 32sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 96%
  5. 51m 43sExpanded shipping · Ridgeback 38LExpanded shipping infoValue 61%
  6. 62m 08sCompare + Ridgeback 38LAdded a product to compareValue 91%
  7. 72m 15sCompare + Ridgeback 48LAdded a product to compareValue 85%
  8. 2m 37sLeft the store

Final guess

Value85%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
85%
Delivery
<1%
Choice
14%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost)4.1×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.