Synthetic data
All sessions

s-2308

Simulated shopper

Oct 24, 2026, 9:40 PM UTC · mobile · organic · Lumen 400 Headlamp · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 250sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 20sDelivery check · ZIP 94228Checked delivery date by ZIPDelivery 63%
  4. 41m 25sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 49%
  5. 51m 40sExpanded shipping · Lumen 400Expanded shipping info→ the store shows Delivery Promise hereDelivery 81%
  6. 62m 16sExpanded shipping · Lumen 400Expanded shipping infoDelivery 96%
  7. 72m 22sBrowsed catalogBrowsed the catalogDelivery 93%
  8. 2m 46sLeft the store

Final guess

Delivery93%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
93%
Choice
<1%
No clear doubt
7%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Checked delivery date by ZIP21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.