Synthetic data
All sessions

s-2309

Simulated shopper

Oct 26, 2026, 4:47 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Cairn MidViewed a product pageFit 27%
  2. 255sSize guide · Cairn MidOpened the size guideFit 74%
  3. 31m 16sSize 9 · Cairn MidSelected a size→ the store shows Fit Confidence hereFit 97%
  4. 41m 32sSize 9.5 · Cairn MidChanged size selectionFit >99%
  5. 51m 47sSize 9 · Cairn MidChanged size selectionFit >99%
  6. 62m 16sSearch “boot sizing”Searched for sizing / fitFit >99%
  7. 72m 50sExpanded returns · Cairn MidExpanded returns policyFit >99%
  8. 83m 02sSize guide · Cairn MidRe-opened the size guideFit >99%
  9. 3m 06sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection ×2106.9×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.