Synthetic data
All sessions

s-2310

Simulated shopper

Oct 27, 2026, 11:07 PM UTC · desktop · paid social · Squall Pro 3L Shell · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Squall ProViewed a product pageValue 34%
  3. 352sExpanded materials · Squall ProExpanded materialsNo clear doubt 45%
  4. 41m 21sExpanded materials · Squall ProExpanded materialsDurability 43%
  5. 51m 51sImage 1 · Squall ProViewed a product imageNo clear doubt 49%
  6. 62m 06sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 88%
  7. 72m 43sExpanded specs · Squall ProExpanded technical specsSuitability 98%
  8. 83m 16sExpanded returns · Squall ProExpanded returns policySuitability 92%
  9. 93m 25sExpanded specs · Squall ProExpanded technical specsSuitability 98%
  10. 103m 54sOpened reviews · Squall ProOpened reviewsSuitability 99%
  11. 114m 12sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 124m 29sOpened reviews · Squall ProOpened reviewsSuitability >99%
  13. 134m 33sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 4m 55sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×
  • Expanded materials ×21.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.