Synthetic data
All sessions

s-2311

Simulated shopper

Oct 23, 2026, 1:22 AM UTC · mobile · search ads · Cairn Low Hiking Shoe · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Cairn LowViewed a product pageChoice 31%
  2. 245sExpanded returns · Cairn LowExpanded returns policyFit 36%
  3. 31m 00sViewed Cairn MidViewed a product page · Switched to a similar productChoice 65%
  4. 41m 10sSearch “squall vs squall pro”Searched to compare options→ the store shows Decision Helper hereChoice 99%
  5. 1m 29sLeft the store

Final guess

Choice99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
99%
No clear doubt
1%
Why choicehow much likelier
  • Searched to compare options39.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.