Synthetic data
All sessions

s-2312

Simulated shopper

Oct 21, 2026, 9:21 PM UTC · mobile · paid social · Ridgeback 38L Pack · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 244sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 31m 01sSize S/M · 15–18 in torso · Ridgeback 38LSelected a sizeFit 62%
  4. 41m 12sSize guide · Ridgeback 38LOpened the size guide→ the store shows Fit Confidence hereFit 90%
  5. 51m 22sExpanded returns · Ridgeback 38LExpanded returns policyFit 95%
  6. 61m 48sSize guide · Ridgeback 38LRe-opened the size guideFit >99%
  7. 71m 57sOpened reviews · Ridgeback 38LOpened reviewsFit >99%
  8. 82m 37sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 92m 45sOpened reviews · Ridgeback 38LOpened reviewsFit >99%
  10. 102m 51sReviews filtered: fitFiltered reviews by fitFit >99%
  11. 3m 14sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.