Synthetic data
All sessions

s-2313

Simulated shopper

Oct 23, 2026, 11:20 AM UTC · desktop · organic · Merino 200 Base Layer Crew · 13 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 05sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 37sAdded to cart · Merino 200Added to cartNo clear doubt 36%
  4. 42m 14sViewed cartViewed cart (saw shipping cost)Value 57%
  5. 52m 50sImage 1 · Merino 200Viewed a product imageValue 35%
  6. 63m 11sOpened reviews · Merino 200Opened reviewsValue 36%
  7. 73m 15sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 91%
  8. 83m 54sViewed cartViewed cart (saw shipping cost)Value 97%
  9. 94m 34sViewed cartViewed cart (saw shipping cost)Value 99%
  10. 105m 14sPromo field focusedClicked into the promo-code fieldValue >99%
  11. 115m 17sBrowsed catalogBrowsed the catalogValue >99%
  12. 125m 50sSorted: price ascSorted by lowest priceValue >99%
  13. 5m 57sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Viewed cart (saw shipping cost) ×34.1×
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.