Synthetic data
All sessions

s-2315

Simulated shopper

Oct 31, 2026, 11:22 AM UTC · desktop · search ads · Cairn Low Hiking Shoe · 16 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 08sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 25sSearch “durable hiking boots”Searched for durability / warrantyDurability 54%
  4. 41m 31sExpanded warranty · Cairn LowExpanded warranty→ the store shows Durability Proof hereDurability 89%
  5. 51m 38sOpened reviews · Cairn LowOpened reviewsDurability 97%
  6. 61m 50sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  7. 72m 01sSize guide · Cairn LowOpened the size guideDurability >99%
  8. 82m 09sOpened reviews · Cairn LowOpened reviewsDurability >99%
  9. 92m 33sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  10. 102m 38sBrowsed catalogBrowsed the catalogDurability >99%
  11. 113m 01sOpened reviews · Cairn LowOpened reviewsDurability >99%
  12. 123m 20sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  13. 133m 40sOpened reviews · Cairn LowOpened reviewsDurability >99%
  14. 143m 54sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  15. 153m 59sAdded to cart · Cairn LowAdded to cartDurability >99%
  16. 4m 13sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×495.7×
  • Searched for durability / warranty38.6×
  • Expanded warranty15.6×
  • Opened reviews ×41.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.