Synthetic data
All sessions

s-2316

Simulated shopper

Oct 28, 2026, 3:18 AM UTC · desktop · email · Cairn Low Hiking Shoe · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Cairn LowViewed a product pageChoice 31%
  2. 251sOpened comparisonOpened the comparisonChoice 96%
  3. 31m 26sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice >99%
  4. 41m 48sCompare + Cairn MidAdded a product to compareChoice >99%
  5. 52m 07sViewed Emberline 20°FViewed a product pageChoice >99%
  6. 62m 24sCompare + Emberline 20°FAdded a product to compareChoice >99%
  7. 72m 37sOpened comparisonOpened the comparisonChoice >99%
  8. 83m 15sViewed Cairn LowViewed a product page · Returned to a product viewed earlierChoice >99%
  9. 93m 23sViewed Lumen 400Viewed a product pageChoice >99%
  10. 103m 46sOpened reviews · Lumen 400Opened reviewsChoice >99%
  11. 114m 15sOpened reviews · Lumen 400Opened reviewsChoice >99%
  12. 124m 23sViewed Driftwood 2PViewed a product pageChoice >99%
  13. 135m 00sImage 1 · Driftwood 2PViewed a product imageChoice >99%
  14. 5m 30sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Added a product to compare ×311.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.