Synthetic data
All sessions

s-2317

Simulated shopper

Oct 29, 2026, 12:34 PM UTC · desktop · paid social · Squall Pro 3L Shell · 20 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Squall ProViewed a product pageChoice 29%
  2. 259sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 77%
  3. 31m 31sSorted: price descRe-sorted the catalogChoice 67%
  4. 41m 40sSearch “deals”Searched for deals / price→ the store shows Value Breakdown hereValue 75%
  5. 52m 12sBrowsed catalogBrowsed the catalogValue 80%
  6. 62m 36sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 76%
  7. 73m 12sOpened reviews · Squall ProOpened reviewsChoice 58%
  8. 83m 31sReviews filtered: valueFiltered reviews by valueValue 95%
  9. 93m 36sOpened reviews · Squall ProOpened reviewsValue 98%
  10. 103m 50sReviews filtered: valueFiltered reviews by valueValue >99%
  11. 114m 05sAdded to cart · Squall ProAdded to cartValue >99%
  12. 124m 35sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 134m 47sBrowsed catalogBrowsed the catalogValue >99%
  14. 145m 02sSorted: price ascSorted by lowest priceValue >99%
  15. 155m 12sSize guide · Squall ProOpened the size guideValue >99%
  16. 165m 45sAdded to cart · Squall ProAdded to cartValue >99%
  17. 175m 57sViewed cartViewed cart (saw shipping cost)Value >99%
  18. 186m 08sRemoved from cart · Squall ProRemoved from cartValue >99%
  19. 196m 12sAdded to cart · Squall ProAdded to cartValue >99%
  20. 6m 27sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Switched to a similar product ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.