Synthetic data
All sessions

s-2318

Simulated shopper

Nov 2, 2026, 1:28 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Cairn MidViewed a product pageFit 27%
  2. 237sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 31m 05sReviews filtered: fitFiltered reviews by fitFit 94%
  4. 41m 27sImage 1 · Cairn MidViewed a product imageFit 95%
  5. 51m 54sExpanded shipping · Cairn MidExpanded shipping info→ the store shows Fit Confidence hereFit 88%
  6. 61m 57sDelivery check · ZIP 22151Checked delivery date by ZIPDelivery 62%
  7. 72m 00sDelivery check · ZIP 12407Checked delivery date by ZIPDelivery 97%
  8. 2m 22sLeft the store

Final guess

Delivery97%
Fit
3%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
97%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.