Synthetic data
All sessions

s-2319

Simulated shopper

Oct 28, 2026, 4:23 PM UTC · mobile · search ads · Squall Pro 3L Shell · 15 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 57%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 239sViewed Squall ProViewed a product pageValue 34%
  3. 342sOpened reviews · Squall ProOpened reviewsValue 41%
  4. 41m 15sReviews filtered: suitabilityFiltered reviews by performanceSuitability 94%
  5. 51m 51sExpanded specs · Squall ProExpanded technical specs→ the store shows Built-For Answer hereSuitability 99%
  6. 62m 16sExpanded specs · Squall ProExpanded technical specsSuitability >99%
  7. 72m 44sExpanded specs · Squall ProExpanded technical specsSuitability >99%
  8. 82m 55sOpened reviews · Squall ProOpened reviewsSuitability >99%
  9. 93m 26sImage 1 · Squall ProViewed a product imageSuitability >99%
  10. 103m 53sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  11. 114m 16sExpanded specs · Squall ProExpanded technical specsSuitability >99%
  12. 124m 30sAdded to cart · Squall ProAdded to cartSuitability >99%
  13. 134m 37sViewed cartViewed cart (saw shipping cost)Suitability >99%
  14. 145m 00sCheckout startedStarted checkoutSuitability >99%
  15. 5m 25sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×46.9×
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.