All sessions
s-2320
Simulated shopperOct 20, 2026, 11:16 PM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 7 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 115sViewed Cairn MidViewed a product pageFit 27%
- 250sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
- 31m 15sImage 2 · Cairn MidViewed a product imageNo clear doubt 51%
- 41m 25sViewed Ridgeback 48LViewed a product pageNo clear doubt 63%
- 51m 51sExpanded shipping · Ridgeback 48LExpanded shipping infoNo clear doubt 73%
- 62m 00sDelivery check · ZIP 24021Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 63%
- 2m 29sLeft the store
Final guess
Delivery63%
Fit
2%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
63%
Choice
1%
No clear doubt
34%
Why deliveryhow much likelier
- Checked delivery date by ZIP21.1×
- Expanded shipping info13.0×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.