Synthetic data
All sessions

s-2322

Simulated shopper

Oct 26, 2026, 3:47 PM UTC · desktop · search ads · Talus Trail Runner · 11 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 225sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 354sCompare + Talus TrailAdded a product to compareChoice 66%
  4. 41m 18sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 91%
  5. 51m 51sAdded to cart · Talus TrailAdded to cartChoice 91%
  6. 61m 55sViewed cartViewed cart (saw shipping cost)Choice 66%
  7. 72m 08sRemoved from cart · Talus TrailRemoved from cartValue 96%
  8. 82m 31sAdded to cart · Talus TrailAdded to cartValue 96%
  9. 92m 35sViewed cartViewed cart (saw shipping cost)Value 99%
  10. 103m 00sPromo field focusedClicked into the promo-code fieldValue >99%
  11. 3m 26sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.