Synthetic data
All sessions

s-2323

Simulated shopper

Oct 20, 2026, 9:34 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 253sViewed Squall 2.5LViewed a product pageNo clear doubt 50%
  3. 31m 27sSearch “fuel canister compatible”Searched for a use-case or specSuitability 66%
  4. 41m 39sOpened reviews · Squall 2.5LOpened reviewsSuitability 82%
  5. 52m 03sOpened reviews · Squall 2.5LOpened reviewsSuitability 89%
  6. 62m 13sImage 1 · Squall 2.5LViewed a product imageSuitability 94%
  7. 72m 37sBrowsed catalogBrowsed the catalogSuitability 91%
  8. 82m 41sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Built-For Answer hereSuitability 99%
  9. 92m 52sBrowsed catalogBrowsed the catalogSuitability 98%
  10. 3m 20sLeft the store

Final guess

Suitability98%
Fit
<1%
Suitability
98%
Durability
<1%
Value
1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.