All sessions
s-2324
Simulated shopperOct 27, 2026, 6:18 PM UTC · desktop · paid social · Merino 200 Base Layer Crew · 9 actions
purchasedcart $89
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 44%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 112sSearch “jacket”Searched the catalogNo clear doubt 32%
- 247sViewed Merino 200Viewed a product pageNo clear doubt 43%
- 31m 09sSize guide · Merino 200Opened the size guideFit 57%
- 41m 28sImage 1 · Merino 200Viewed a product imageFit 47%
- 52m 07sImage 2 · Merino 200Viewed a product imageNo clear doubt 60%
- 62m 26sAdded to cart · Merino 200Added to cartNo clear doubt 60%
- 72m 33sViewed cartViewed cart (saw shipping cost)Fit 49%
- 82m 38sCheckout startedStarted checkoutFit 49%
- 2m 51sPurchased
Final guess
Fit49%
Fit
49%
Suitability
2%
Durability
4%
Value
2%
Delivery
3%
Choice
1%
No clear doubt
40%
Why fithow much likelier
- Opened the size guide8.4×
- Viewed a product image ×21.1×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.