Synthetic data
All sessions

s-2325

Simulated shopper

Nov 2, 2026, 10:41 AM UTC · desktop · paid social · Squall Pro 3L Shell · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Squall ProViewed a product pageChoice 29%
  2. 251sAdded to cart · Squall ProAdded to cartChoice 29%
  3. 31m 23sViewed cartViewed cart (saw shipping cost)Value 65%
  4. 41m 35sRemoved from cart · Squall ProRemoved from cart→ the store shows Value Breakdown hereValue 98%
  5. 51m 49sSearch “merino”Searched the catalogValue 97%
  6. 62m 29sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  7. 2m 50sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost)4.1×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.