Synthetic data
All sessions

s-2326

Simulated shopper

Nov 1, 2026, 12:33 PM UTC · mobile · email · Lumen 400 Headlamp · 15 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 51%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 238sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 31m 13sDelivery check · ZIP 49501Checked delivery date by ZIPDelivery 63%
  4. 41m 52sAdded to cart · Lumen 400Added to cartDelivery 63%
  5. 52m 09sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 92%
  6. 62m 20sDelivery check · ZIP 75632Checked delivery date by ZIPDelivery 99%
  7. 72m 26sImage 1 · Lumen 400Viewed a product imageDelivery 98%
  8. 83m 02sExpanded shipping · Lumen 400Expanded shipping infoDelivery >99%
  9. 93m 42sSorted: ratingRe-sorted the catalogDelivery 99%
  10. 103m 51sExpanded shipping · Lumen 400Expanded shipping infoDelivery >99%
  11. 114m 13sExpanded shipping · Lumen 400Expanded shipping infoDelivery >99%
  12. 124m 38sExpanded specs · Lumen 400Expanded technical specsDelivery >99%
  13. 135m 04sViewed cartViewed cart (saw shipping cost)Delivery >99%
  14. 145m 26sCheckout startedStarted checkoutDelivery >99%
  15. 5m 44sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×313.0×
  • Checked delivery date by ZIP ×221.1×
  • Viewed cart (saw shipping cost) ×22.5×
  • Re-sorted the catalog1.2×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.