Synthetic data
All sessions

s-2328

Simulated shopper

Oct 28, 2026, 10:24 PM UTC · desktop · paid social · Squall Pro 3L Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 242sViewed Squall ProViewed a product pageNo clear doubt 35%
  3. 31m 01sExpanded warranty · Squall ProExpanded warrantyNo clear doubt 52%
  4. 41m 27sImage 1 · Squall ProViewed a product imageNo clear doubt 72%
  5. 51m 44sOpened reviews · Squall ProOpened reviewsNo clear doubt 41%
  6. 62m 03sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 99%
  7. 72m 26sExpanded materials · Squall ProExpanded materialsDurability >99%
  8. 82m 41sOpened reviews · Squall ProOpened reviewsDurability >99%
  9. 93m 20sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  10. 3m 43sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.