Synthetic data
All sessions

s-2330

Simulated shopper

Oct 26, 2026, 12:47 AM UTC · mobile · paid social · Squall 2.5L Rain Shell · 12 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 238sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 348sDelivery check · ZIP 27972Checked delivery date by ZIPDelivery 49%
  4. 41m 23sAdded to cart · Squall 2.5LAdded to cartDelivery 49%
  5. 51m 45sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 77%
  6. 61m 54sDelivery check · ZIP 87570Checked delivery date by ZIPDelivery 99%
  7. 72m 25sExpanded warranty · Squall 2.5LExpanded warrantyDelivery 97%
  8. 82m 44sViewed cartViewed cart (saw shipping cost)Delivery 99%
  9. 93m 12sPromo field focusedClicked into the promo-code fieldDelivery 95%
  10. 103m 28sSearch “delivery time”Searched for shipping / deliveryDelivery >99%
  11. 113m 50sViewed Squall ProViewed a product page · Switched to a similar productDelivery 99%
  12. 4m 11sLeft the store

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Searched for shipping / delivery38.1×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.