Synthetic data
All sessions

s-2331

Simulated shopper

Nov 1, 2026, 10:15 PM UTC · desktop · organic · Cairn Low Hiking Shoe · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Cairn LowViewed a product pageChoice 31%
  2. 246sSize 11 · Cairn LowSelected a sizeFit 69%
  3. 31m 25sOpened reviews · Cairn LowOpened reviewsFit 83%
  4. 41m 36sSize guide · Cairn LowOpened the size guide→ the store shows Fit Confidence hereFit 97%
  5. 52m 06sSize guide · Cairn LowRe-opened the size guideFit >99%
  6. 62m 10sSize guide · Cairn LowRe-opened the size guideFit >99%
  7. 72m 31sOpened reviews · Cairn LowOpened reviewsFit >99%
  8. 82m 58sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 93m 26sImage 1 · Cairn LowViewed a product imageFit >99%
  10. 3m 55sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.