Synthetic data
All sessions

s-2332

Simulated shopper

Oct 31, 2026, 4:34 AM UTC · mobile · email · Cairn Mid Waterproof Boot · 14 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 00sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 31m 03sViewed Ridgeback 48LViewed a product pageFit 36%
  4. 41m 21sOpened comparisonOpened the comparisonChoice 89%
  5. 52m 01sViewed Cairn MidViewed a product page · Returned to a product viewed earlier→ the store shows Decision Helper hereChoice >99%
  6. 62m 31sBrowsed catalogBrowsed the catalogChoice 99%
  7. 72m 46sSorted: price ascSorted by lowest priceChoice 94%
  8. 83m 12sExpanded specs · Cairn MidExpanded technical specsChoice 98%
  9. 93m 32sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice >99%
  10. 103m 57sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 114m 28sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  12. 124m 32sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  13. 134m 44sAdded to cart · Cairn MidAdded to cartChoice >99%
  14. 5m 14sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Returned to a product viewed earlier ×222.8×
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.