Synthetic data
All sessions

s-2333

Simulated shopper

Oct 22, 2026, 5:07 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 8 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 247sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 353sAdded to cart · Cairn MidAdded to cartNo clear doubt 34%
  4. 41m 03sViewed cartViewed cart (saw shipping cost)Value 49%
  5. 51m 29sImage 1 · Cairn MidViewed a product imageValue 29%
  6. 61m 46sDelivery check · ZIP 48830Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 81%
  7. 72m 14sExpanded shipping · Cairn MidExpanded shipping infoDelivery 97%
  8. 2m 33sLeft the store

Final guess

Delivery97%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
97%
Choice
<1%
No clear doubt
2%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.