Synthetic data
All sessions

s-2334

Simulated shopper

Nov 1, 2026, 8:24 AM UTC · desktop · search ads · Squall 2.5L Rain Shell · 3 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 215sExpanded returns · Squall 2.5LExpanded returns policyNo clear doubt 29%
  3. 44sLeft the store

Final guess

No clear doubt29%
Fit
15%
Suitability
7%
Durability
10%
Value
7%
Delivery
18%
Choice
14%
No clear doubt
29%
Why no clear doubthow much likelier
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.