All sessions
s-2338
Simulated shopperOct 24, 2026, 6:18 PM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 4 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 133sViewed Cairn MidViewed a product pageFit 27%
- 257sSearch “jacket”Searched the catalogNo clear doubt 39%
- 31m 35sOpened reviews · Cairn MidOpened reviewsFit 38%
- 2m 04sLeft the store
Final guess
Fit38%
Fit
38%
Suitability
9%
Durability
12%
Value
7%
Delivery
9%
Choice
7%
No clear doubt
18%
Why fithow much likelier
- Opened reviews1.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.