Synthetic data
All sessions

s-2339

Simulated shopper

Oct 23, 2026, 6:33 AM UTC · desktop · email · Kettle Ti Stove Kit · 15 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 27%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 21m 00sOpened reviews · Kettle TiOpened reviewsSuitability 39%
  3. 31m 21sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  4. 41m 59sExpanded specs · Kettle TiExpanded technical specs→ the store shows Built-For Answer hereSuitability >99%
  5. 52m 08sExpanded materials · Kettle TiExpanded materialsSuitability >99%
  6. 62m 37sOpened reviews · Kettle TiOpened reviewsSuitability >99%
  7. 72m 52sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 82m 59sOpened reviews · Kettle TiOpened reviewsSuitability >99%
  9. 93m 18sReviews filtered: durabilityFiltered reviews by durabilitySuitability >99%
  10. 103m 56sExpanded specs · Kettle TiExpanded technical specsSuitability >99%
  11. 114m 27sImage 1 · Kettle TiViewed a product imageSuitability >99%
  12. 124m 31sImage 2 · Kettle TiViewed a product imageSuitability >99%
  13. 134m 45sExpanded specs · Kettle TiExpanded technical specsSuitability >99%
  14. 145m 04sAdded to cart · Kettle TiAdded to cartSuitability >99%
  15. 5m 28sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×36.9×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.