Synthetic data
All sessions

s-2340

Simulated shopper

Oct 30, 2026, 7:43 PM UTC · desktop · paid social · Ridgeback 48L Pack · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 21m 00sOpened reviews · Ridgeback 48LOpened reviewsFit 27%
  3. 31m 11sViewed Squall 2.5LViewed a product pageChoice 26%
  4. 41m 33sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 25%
  5. 51m 41sCompare + Squall 2.5LAdded a product to compareChoice 65%
  6. 62m 14sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 92%
  7. 72m 49sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlierChoice >99%
  8. 83m 18sExpanded specs · Ridgeback 48LExpanded technical specsChoice >99%
  9. 93m 52sExpanded warranty · Ridgeback 48LExpanded warrantyChoice >99%
  10. 104m 18sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice >99%
  11. 114m 44sImage 2 · Ridgeback 38LViewed a product imageChoice >99%
  12. 124m 56sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  13. 135m 35sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  14. 145m 48sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  15. 156m 08sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  16. 6m 18sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Returned to a product viewed earlier22.8×
  • Switched to a similar product8.6×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.