Synthetic data
All sessions

s-2342

Simulated shopper

Oct 26, 2026, 4:40 AM UTC · mobile · search ads · Merino 200 Base Layer Crew · 12 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 248sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 31m 24sExpanded returns · Merino 200Expanded returns policyNo clear doubt 36%
  4. 42m 04sImage 1 · Merino 200Viewed a product imageNo clear doubt 55%
  5. 52m 44sSearch “merino”Searched the catalogNo clear doubt 76%
  6. 63m 04sSize S · Merino 200Selected a sizeFit 53%
  7. 73m 12sExpanded returns · Merino 200Expanded returns policyFit 68%
  8. 83m 35sOpened reviews · Merino 200Opened reviewsFit 87%
  9. 93m 49sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit >99%
  10. 104m 09sSize XS · Merino 200Changed size selectionFit >99%
  11. 114m 21sAdded to cart · Merino 200Added to cartFit >99%
  12. 4m 25sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Expanded returns policy ×22.3×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.