Synthetic data
All sessions

s-2343

Simulated shopper

Nov 1, 2026, 4:52 AM UTC · desktop · paid social · Squall 2.5L Rain Shell · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 21m 01sCompare + Squall 2.5LAdded a product to compareChoice 76%
  3. 31m 19sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  4. 41m 26sCompare + Squall 2.5LAdded a product to compareChoice 99%
  5. 52m 00sCompare + Squall ProAdded a product to compareChoice >99%
  6. 62m 10sViewed Squall ProViewed a product page · Switched to a similar productChoice >99%
  7. 72m 13sViewed Cairn MidViewed a product pageChoice >99%
  8. 82m 43sViewed Talus TrailViewed a product pageChoice >99%
  9. 93m 04sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 103m 41sCompare + Squall 2.5LAdded a product to compareChoice >99%
  11. 113m 58sCompare + Squall ProAdded a product to compareChoice >99%
  12. 124m 13sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  13. 134m 18sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  14. 144m 40sSorted: ratingRe-sorted the catalogChoice >99%
  15. 155m 19sImage 1 · Squall 2.5LViewed a product imageChoice >99%
  16. 5m 39sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Returned to a product viewed earlier ×322.8×
  • Switched to a similar product ×48.6×
  • Viewed a product page ×71.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.