Synthetic data
All sessions

s-2344

Simulated shopper

Nov 1, 2026, 8:08 AM UTC · mobile · email · Cairn Low Hiking Shoe · 18 actions

abandonedcart $348

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 244sViewed Cairn LowViewed a product pageNo clear doubt 31%
  3. 31m 15sOpened reviews · Cairn LowOpened reviewsFit 23%
  4. 41m 27sReviews filtered: valueFiltered reviews by valueValue 79%
  5. 51m 54sBrowsed catalogBrowsed the catalogValue 83%
  6. 62m 33sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 97%
  7. 73m 00sBrowsed catalogBrowsed the catalogValue 96%
  8. 83m 17sAdded to cart · Cairn LowAdded to cartValue 96%
  9. 93m 20sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 103m 26sCompare + Cairn LowAdded a product to compareValue >99%
  11. 114m 00sCompare + Talus TrailAdded a product to compareValue >99%
  12. 124m 22sViewed Cairn MidViewed a product page · Switched to a similar productValue 99%
  13. 134m 52sAdded to cart · Cairn MidAdded to cartValue 99%
  14. 145m 10sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 155m 30sPromo field focusedClicked into the promo-code fieldValue >99%
  16. 165m 50sViewed Talus TrailViewed a product page · Switched to a similar productValue >99%
  17. 176m 20sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue 99%
  18. 6m 27sLeft the store

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Switched to a similar product ×31.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.