Synthetic data
All sessions

s-2345

Simulated shopper

Oct 27, 2026, 5:29 PM UTC · mobile · email · Squall Pro 3L Shell · 11 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 259sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 31m 26sViewed Squall ProViewed a product pageNo clear doubt 65%
  4. 41m 29sOpened reviews · Squall ProOpened reviewsNo clear doubt 28%
  5. 52m 07sReviews filtered: deliveryFiltered reviews by shippingDelivery 84%
  6. 62m 43sSize guide · Squall ProOpened the size guideDelivery 59%
  7. 72m 50sSorted: ratingRe-sorted the catalog→ the store shows Delivery Promise hereDelivery 67%
  8. 83m 28sViewed Squall 2.5LViewed a product page · Switched to a similar productDelivery 39%
  9. 94m 02sExpanded shipping · Squall 2.5LExpanded shipping infoDelivery 88%
  10. 104m 14sAdded to cart · Squall ProAdded to cartDelivery 88%
  11. 4m 19sLeft the store

Final guess

Delivery88%
Fit
3%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
88%
Choice
2%
No clear doubt
7%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×
  • Re-sorted the catalog1.2×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.