Synthetic data
All sessions

s-2346

Simulated shopper

Oct 21, 2026, 8:45 AM UTC · mobile · organic · Ridgeback 38L Pack · 14 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 08sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 11sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 60%
  4. 41m 37sExpanded materials · Ridgeback 38LExpanded materialsNo clear doubt 66%
  5. 51m 52sOpened reviews · Ridgeback 38LOpened reviewsNo clear doubt 34%
  6. 62m 10sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 97%
  7. 72m 21sExpanded materials · Ridgeback 38LExpanded materialsSuitability 95%
  8. 82m 48sViewed Ridgeback 48LViewed a product page · Switched to a similar productSuitability 94%
  9. 92m 57sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  10. 103m 29sExpanded shipping · Ridgeback 48LExpanded shipping infoSuitability >99%
  11. 114m 03sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
  12. 124m 17sExpanded specs · Ridgeback 48LExpanded technical specsSuitability >99%
  13. 134m 45sAdded to cart · Ridgeback 38LAdded to cartSuitability >99%
  14. 5m 02sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Expanded materials ×21.5×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.