Synthetic data
All sessions

s-2348

Simulated shopper

Nov 1, 2026, 10:30 AM UTC · mobile · email · Cairn Mid Waterproof Boot · 9 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 38%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 240sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 04sExpanded shipping · Cairn MidExpanded shipping infoDelivery 49%
  4. 41m 19sOpened reviews · Cairn MidOpened reviewsDelivery 53%
  5. 51m 24sViewed Talus TrailViewed a product pageDelivery 47%
  6. 61m 45sAdded to cart · Cairn MidAdded to cartDelivery 47%
  7. 72m 03sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 78%
  8. 82m 24sCheckout startedStarted checkoutDelivery 78%
  9. 2m 30sPurchased

Final guess

Delivery78%
Fit
4%
Suitability
1%
Durability
2%
Value
9%
Delivery
78%
Choice
1%
No clear doubt
5%
Why deliveryhow much likelier
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.