Synthetic data
All sessions

s-2351

Simulated shopper

Oct 20, 2026, 1:58 AM UTC · mobile · organic · Squall 2.5L Rain Shell · 17 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 244sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 38%
  3. 354sBrowsed catalogBrowsed the catalogNo clear doubt 60%
  4. 41m 23sImage 2 · Squall 2.5LViewed a product imageNo clear doubt 78%
  5. 51m 42sAdded to cart · Squall 2.5LAdded to cartNo clear doubt 78%
  6. 62m 10sViewed cartViewed cart (saw shipping cost)No clear doubt 48%
  7. 72m 35sRemoved from cart · Squall 2.5LRemoved from cart→ the store shows Value Breakdown hereValue 95%
  8. 82m 42sImage 3 · Squall 2.5LViewed a product imageValue 87%
  9. 92m 49sExpanded warranty · Squall 2.5LExpanded warrantyValue 62%
  10. 103m 22sOpened reviews · Squall 2.5LOpened reviewsValue 62%
  11. 113m 28sReviews filtered: valueFiltered reviews by valueValue 97%
  12. 123m 34sAdded to cart · Squall 2.5LAdded to cartValue 97%
  13. 133m 42sViewed cartViewed cart (saw shipping cost)Value 99%
  14. 144m 18sPromo field focusedClicked into the promo-code fieldValue >99%
  15. 154m 34sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 164m 57sCheckout startedStarted checkoutValue >99%
  17. 5m 19sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.