Synthetic data
All sessions

s-2352

Simulated shopper

Oct 22, 2026, 9:07 PM UTC · mobile · organic · Talus Trail Runner · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Cairn LowViewed a product pageChoice 31%
  2. 236sSearch “wide fit hiking shoes”Searched for sizing / fitFit 72%
  3. 31m 12sSize guide · Cairn LowOpened the size guide→ the store shows Fit Confidence hereFit 95%
  4. 41m 43sViewed Talus TrailViewed a product page · Switched to a similar productFit 81%
  5. 52m 00sExpanded materials · Talus TrailExpanded materialsFit 83%
  6. 62m 23sSearch “best backpacking pack”Searched to compare optionsChoice 81%
  7. 72m 33sOpened reviews · Talus TrailOpened reviewsChoice 49%
  8. 83m 10sReviews filtered: fitFiltered reviews by fitFit 78%
  9. 93m 50sExpanded returns · Talus TrailExpanded returns policyFit 90%
  10. 104m 11sSize guide · Talus TrailRe-opened the size guideFit >99%
  11. 114m 48sCompare + Talus TrailAdded a product to compareFit 99%
  12. 125m 08sCompare + Cairn LowAdded a product to compareFit 90%
  13. 135m 17sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 99%
  14. 145m 53sOpened reviews · Cairn LowOpened reviewsChoice 97%
  15. 6m 22sLeft the store

Final guess

Choice97%
Fit
3%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
97%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.