Synthetic data
All sessions

s-2353

Simulated shopper

Oct 21, 2026, 5:58 AM UTC · mobile · paid social · Emberline 20°F Down Bag · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 242sSize Long · to 6 ft 6 in · Emberline 20°FSelected a sizeFit 57%
  3. 349sSize guide · Emberline 20°FOpened the size guide→ the store shows Fit Confidence hereFit 91%
  4. 41m 28sOpened reviews · Emberline 20°FOpened reviewsFit 95%
  5. 51m 44sReviews filtered: fitFiltered reviews by fitFit >99%
  6. 62m 14sBrowsed catalogBrowsed the catalogFit >99%
  7. 72m 20sImage 1 · Emberline 20°FViewed a product imageFit >99%
  8. 2m 25sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.