Synthetic data
All sessions

s-2354

Simulated shopper

Oct 26, 2026, 6:47 AM UTC · desktop · search ads · Squall 2.5L Rain Shell · 19 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 2 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Cairn LowViewed a product pageChoice 31%
  2. 250sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 94%
  3. 31m 20sOpened reviews · Cairn LowOpened reviewsValue 92%
  4. 41m 24sReviews filtered: valueFiltered reviews by valueValue >99%
  5. 51m 46sViewed Squall 2.5LViewed a product pageValue >99%
  6. 62m 19sAdded to cart · Squall 2.5LAdded to cartValue >99%
  7. 72m 43sViewed cartViewed cart (saw shipping cost)Value >99%
  8. 83m 01sPromo field focusedClicked into the promo-code fieldValue >99%
  9. 93m 25sBrowsed catalogBrowsed the catalogValue >99%
  10. 103m 54sSorted: price ascSorted by lowest priceValue >99%
  11. 114m 17sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 124m 31sPromo field focusedClicked into the promo-code fieldValue >99%
  13. 134m 43sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 145m 07sPromo field focusedClicked into the promo-code fieldValue >99%
  15. 155m 12sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  16. 165m 51sReviews filtered: valueFiltered reviews by valueValue >99%
  17. 176m 15sViewed cartViewed cart (saw shipping cost)Value >99%
  18. 186m 52sViewed Lumen 400Viewed a product pageValue >99%
  19. 7m 09sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×340.8×
  • Filtered reviews by value ×218.9×
  • Viewed cart (saw shipping cost) ×44.1×
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.