Synthetic data
All sessions

s-2355

Simulated shopper

Nov 2, 2026, 3:09 AM UTC · mobile · search ads · Talus Trail Runner · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Cairn LowViewed a product pageChoice 31%
  2. 247sExpanded returns · Cairn LowExpanded returns policyFit 36%
  3. 31m 19sSearch “durable hiking boots”Searched for durability / warrantyDurability 78%
  4. 41m 52sExpanded materials · Cairn LowExpanded materials→ the store shows Durability Proof hereDurability 94%
  5. 52m 15sViewed Talus TrailViewed a product page · Switched to a similar productDurability 73%
  6. 62m 54sBrowsed catalogBrowsed the catalogDurability 51%
  7. 73m 31sExpanded materials · Talus TrailExpanded materialsDurability 81%
  8. 83m 56sOpened reviews · Talus TrailOpened reviewsDurability 95%
  9. 94m 30sExpanded warranty · Talus TrailExpanded warrantyDurability >99%
  10. 104m 52sOpened reviews · Talus TrailOpened reviewsDurability >99%
  11. 115m 03sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  12. 125m 22sSearch “warranty”Searched for durability / warrantyDurability >99%
  13. 5m 47sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Searched for durability / warranty ×238.6×
  • Filtered reviews by durability95.7×
  • Expanded materials ×26.6×
  • Expanded warranty15.6×
  • Opened reviews ×21.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.