Synthetic data
All sessions

s-2356

Simulated shopper

Oct 31, 2026, 10:06 AM UTC · mobile · search ads · Emberline 20°F Down Bag · 14 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 21m 15sViewed Emberline 20°FViewed a product pageChoice 44%
  3. 31m 48sAdded to cart · Emberline 20°FAdded to cartNo clear doubt 31%
  4. 42m 16sViewed cartViewed cart (saw shipping cost)Value 43%
  5. 52m 55sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 95%
  6. 62m 59sBrowsed catalogBrowsed the catalogValue 97%
  7. 73m 13sSorted: price ascSorted by lowest priceValue >99%
  8. 83m 31sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 93m 38sPromo field focusedClicked into the promo-code fieldValue >99%
  10. 104m 02sCompare + Emberline 20°FAdded a product to compareValue >99%
  11. 114m 13sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  12. 124m 51sBrowsed catalogBrowsed the catalogValue >99%
  13. 135m 08sSorted: price ascSorted by lowest priceValue >99%
  14. 5m 21sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Sorted by lowest price ×28.4×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×21.4×
  • Added a product to compare1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.