Synthetic data
All sessions

s-2357

Simulated shopper

Oct 20, 2026, 6:30 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 14 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Cairn LowViewed a product pageChoice 31%
  2. 224sBrowsed catalogBrowsed the catalogNo clear doubt 35%
  3. 358sOpened reviews · Cairn LowOpened reviewsValue 25%
  4. 41m 31sReviews filtered: fitFiltered reviews by fitFit 88%
  5. 52m 00sSize 10.5 · Cairn LowSelected a size→ the store shows Fit Confidence hereFit 99%
  6. 62m 40sViewed Talus TrailViewed a product page · Switched to a similar productFit 96%
  7. 73m 00sViewed Squall ProViewed a product pageFit 94%
  8. 83m 29sOpened reviews · Squall ProOpened reviewsFit 98%
  9. 93m 59sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 104m 21sExpanded warranty · Squall ProExpanded warrantyFit >99%
  11. 114m 33sAdded to cart · Cairn LowAdded to cartFit >99%
  12. 124m 52sViewed cartViewed cart (saw shipping cost)Fit >99%
  13. 135m 00sCheckout startedStarted checkoutFit >99%
  14. 5m 11sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Selected a size12.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.