Synthetic data
All sessions

s-2358

Simulated shopper

Oct 31, 2026, 7:46 PM UTC · mobile · email · Cairn Mid Waterproof Boot · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Cairn MidViewed a product pageFit 27%
  2. 225sSize 9.5 · Cairn MidSelected a sizeFit 81%
  3. 31m 02sImage 1 · Cairn MidViewed a product imageFit 79%
  4. 41m 32sSize 10 · Cairn MidChanged size selection→ the store shows Fit Confidence hereFit >99%
  5. 51m 48sImage 2 · Cairn MidViewed a product imageFit >99%
  6. 61m 53sSize guide · Cairn MidOpened the size guideFit >99%
  7. 71m 57sSize guide · Cairn MidRe-opened the size guideFit >99%
  8. 82m 15sSize guide · Cairn MidRe-opened the size guideFit >99%
  9. 92m 42sOpened reviews · Cairn MidOpened reviewsFit >99%
  10. 103m 05sReviews filtered: fitFiltered reviews by fitFit >99%
  11. 113m 12sViewed Ridgeback 48LViewed a product pageFit >99%
  12. 3m 42sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Changed size selection106.9×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.