Synthetic data
All sessions

s-2359

Simulated shopper

Oct 25, 2026, 11:53 PM UTC · desktop · paid social · Driftwood 2P Tent · 16 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 57%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 253sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 30sOpened reviews · Driftwood 2POpened reviewsDelivery 23%
  4. 42m 06sDelivery check · ZIP 24723Checked delivery date by ZIPDelivery 85%
  5. 52m 20sAdded to cart · Driftwood 2PAdded to cartDelivery 85%
  6. 62m 39sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 95%
  7. 73m 13sViewed cartViewed cart (saw shipping cost)Delivery 95%
  8. 83m 37sBrowsed catalogBrowsed the catalogDelivery 94%
  9. 94m 06sDelivery check · ZIP 33744Checked delivery date by ZIPDelivery >99%
  10. 104m 09sImage 1 · Driftwood 2PViewed a product imageDelivery >99%
  11. 114m 13sViewed cartViewed cart (saw shipping cost)Delivery >99%
  12. 124m 49sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  13. 135m 07sViewed cartViewed cart (saw shipping cost)Delivery >99%
  14. 145m 14sViewed cartViewed cart (saw shipping cost)Delivery >99%
  15. 155m 24sCheckout startedStarted checkoutDelivery >99%
  16. 5m 49sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Viewed cart (saw shipping cost) ×52.5×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.