Synthetic data
All sessions

s-2361

Simulated shopper

Oct 29, 2026, 1:25 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 19 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 58%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Cairn LowViewed a product pageChoice 31%
  2. 227sExpanded materials · Cairn LowExpanded materialsDurability 34%
  3. 338sOpened reviews · Cairn LowOpened reviewsDurability 51%
  4. 450sImage 1 · Cairn LowViewed a product imageDurability 41%
  5. 51m 22sImage 2 · Cairn LowViewed a product imageDurability 31%
  6. 61m 31sCompare + Cairn LowAdded a product to compareSuitability 52%
  7. 71m 50sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 69%
  8. 81m 54sCompare + Cairn LowAdded a product to compareChoice 93%
  9. 91m 57sCompare + Cairn MidAdded a product to compareChoice 99%
  10. 102m 34sImage 3 · Cairn LowViewed a product imageChoice 98%
  11. 113m 02sImage 4 · Cairn LowViewed a product image · Inspected 4+ images closelyChoice 97%
  12. 123m 42sOpened reviews · Cairn LowOpened reviewsChoice 91%
  13. 133m 56sReviews filtered: fitFiltered reviews by fitChoice 92%
  14. 144m 12sExpanded specs · Cairn LowExpanded technical specsChoice 76%
  15. 154m 23sViewed Squall 2.5LViewed a product pageChoice 85%
  16. 164m 30sAdded to cart · Cairn LowAdded to cartChoice 85%
  17. 174m 39sViewed cartViewed cart (saw shipping cost)Choice 81%
  18. 185m 04sCheckout startedStarted checkoutChoice 81%
  19. 5m 20sPurchased

Final guess

Choice81%
Fit
<1%
Suitability
18%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
81%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.