Synthetic data
All sessions

s-2365

Simulated shopper

Oct 20, 2026, 3:07 PM UTC · desktop · organic · Ridgeback 38L Pack · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 234sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 31m 13sViewed Ridgeback 38LViewed a product pageNo clear doubt 58%
  4. 41m 41sSize guide · Ridgeback 38LOpened the size guideNo clear doubt 48%
  5. 52m 10sOpened reviews · Ridgeback 38LOpened reviewsFit 65%
  6. 62m 15sImage 1 · Ridgeback 38LViewed a product imageFit 57%
  7. 72m 39sSize M/L · 18–21 in torso · Ridgeback 38LSelected a size→ the store shows Fit Confidence hereFit 91%
  8. 83m 02sExpanded materials · Ridgeback 38LExpanded materialsFit 83%
  9. 93m 22sOpened reviews · Ridgeback 38LOpened reviewsFit 93%
  10. 103m 35sReviews filtered: suitabilityFiltered reviews by performanceSuitability 50%
  11. 114m 05sOpened reviews · Ridgeback 38LOpened reviewsSuitability 54%
  12. 124m 13sReviews filtered: suitabilityFiltered reviews by performanceSuitability 99%
  13. 134m 39sImage 2 · Ridgeback 38LViewed a product imageSuitability 99%
  14. 144m 49sOpened reviews · Ridgeback 38LOpened reviewsSuitability 99%
  15. 155m 09sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  16. 5m 22sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Opened reviews ×41.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.