Synthetic data
All sessions

s-2366

Simulated shopper

Nov 2, 2026, 2:07 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 221sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 352sSize 10.5 · Cairn MidSelected a sizeFit 72%
  4. 41m 12sSearch “boot sizing”Searched for sizing / fit→ the store shows Fit Confidence hereFit 97%
  5. 51m 17sExpanded shipping · Cairn MidExpanded shipping infoFit 93%
  6. 61m 22sSize 11 · Cairn MidChanged size selectionFit >99%
  7. 71m 36sOpened reviews · Cairn MidOpened reviewsFit >99%
  8. 1m 40sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.